To insert picture at bookmark:
Sub Insert_picture_To_Bookmark()
Dim mapURL As String
Dim soLOGO As String
soLOGO = "http://myurl/myimage.png"
ActiveDocument.Bookmarks("bookmark_logo"). _
Range.InlineShapes.AddPicture _
soLOGO, True, True
mapURL = "https://maps.google.pl/maps?q=..."
ActiveDocument.Bookmarks("bookmark_poland"). _
Range.InlineShapes.AddPicture _
mapURL, True, True
End Sub
And to position and size image:
Sub InsertImage()
Dim imagePath As String
imagePath = "C:\\picture.jpg"
ActiveDocument.Shapes.AddPicture FileName:=imagePath, LinkToFile:=False, SaveWithDocument:=True, Left:=-5, Top:=5, Anchor:=Selection.Range, Width:=20, Height:=20
End Sub